PBS Design Build

After nearly 40 years and frequent logo changes, PBS sought a lasting brand identity. Eager to establish a consistent image, they partnered with VSI. Past logos had relied heavily on red, black, or gold, but PBS envisioned a more streamlined and modern aesthetic, while still honoring their history and core functions. VSI delivered, crafting a softer color palette and incorporating the company’s founding year and “plan, design, build” tagline, creating a logo that resonated with the current generation of PBS.