Messaging & Mission Statement Survey

Full Name

Company Name

Concise Mission Statement (Please state your brand's core mission in one clear sentence, using two commas or fewer.)

"Cocktail Party" Introduction (Imagine you're at a social gathering. How would you briefly describe your brand when someone asks, 'So, what do you do?)

Website Banner Headline (What is the single, most impactful message you want visitors to grasp within the first 10 seconds of visiting your website?)

Brand Benefit Statement (Following the Volvo Model) - Using this format, craft a concise statement of your brand's key benefit: 'For [Target Audience], [Brand Name] is the [Category] that provides [Key Benefit].' (Example: 'For upscale American families, Volvo is the family automobile that offers maximum safety.')

Key Brand Messages (Based on your Brand Benefit Statement, what are the three most important messages your brand needs to consistently communicate?)

Value Proposition (How does your brand specifically solve your customers' problems or address their needs?)

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